Facebook, LinkedIn, Twitter, YouTube, Digg, Delicious, Tumblr, WordPress, Instagram, flickr, Pinterest, Google+, MySpace, LittleMonsters…the names go on and on and will continue to grow from year to year. How do you have an effective social media marketing plan and still keep up?
The other evening I was at a BNI (Business Networking International) social event and had a conversation with someone that had connected with me via LinkedIn. I had told him that I was impressed with his willingness to extend himself to our group. He then told me that someone in the group had messaged him back after his request and wanted more information from him about connecting. I had to smile because the other person had taken one of my social media training classes and was doing exactly what I suggested!
You know the person or the business as soon as you open your Facebook News Feed. The one that posts on and on about me, me, me and how you should buy, buy, buy. Social media is first and foremost, SOCIAL! Think of it as a party. You walk into a party and go up to someone, what is the first thing you say? “Buy from me!” Uh, I don’t think so. Everyone would look at you like you are insane, back away and would run the other direction. That could be one lonely party. Raise your hand if you’ve hidden someone from your news feed, unfollowed them or unfriended them because all they did was try to sell you something? My hand is up too (kind of hard to type one handed though!).
Let’s be social on social media sites. Remember the 8 to 1 or 10 to 1 ratio. For every 1 blatant ad about you, give good, rich, interesting content and engage back with your connections 8 to 10 times. Extend your hand of welcome, engage with your fans and continue to explore ways to connect.
Blogging. If you’ve been following social media marketing the past few years, you hear & read about how important blogging is to your online presence. I’ve discussed it many times with my clients, but have avoided it myself (the old method of – do as I say, not as I do!).
Here are some of my hang-ups with getting started: What do I call the blog? What do I write about? What if I am boring? What if I can’t really write? Will I have time? Who will follow?… Sound familiar for those of you procrastinating about blogging? These are not very good excuses for someone who tells her clients of the importance of this platform in their social media marketing plan.
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