Social Media is supposed to be Social!
You know the person or the business as soon as you open your Facebook News Feed. The one that posts on and on about me, me, me and how you should buy, buy, buy. Social media is first and foremost, SOCIAL! Think of it as a party. You walk into a party and go up to someone, what is the first thing you say? “Buy from me!” Uh, I don’t think so. Everyone would look at you like you are insane, back away and would run the other direction. That could be one lonely party. Raise your hand if you’ve hidden someone from your news feed, unfollowed them or unfriended them because all they did was try to sell you something? My hand is up too (kind of hard to type one handed though!).
Let’s be social on social media sites. Remember the 8 to 1 or 10 to 1 ratio. For every 1 blatant ad about you, give good, rich, interesting content and engage back with your connections 8 to 10 times. Extend your hand of welcome, engage with your fans and continue to explore ways to connect.
