Blogging. If you’ve been following social media marketing the past few years, you hear & read about how important blogging is to your online presence. I’ve discussed it many times with my clients, but have avoided it myself (the old method of – do as I say, not as I do!).
Here are some of my hang-ups with getting started: What do I call the blog? What do I write about? What if I am boring? What if I can’t really write? Will I have time? Who will follow?… Sound familiar for those of you procrastinating about blogging? These are not very good excuses for someone who tells her clients of the importance of this platform in their social media marketing plan.