Archive for November 2012 | Monthly archive page

28 Nov 2012
Comments Off on Trying to Out-Wit Facebook’s EdgeRank
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Trying to Out-Wit Facebook’s EdgeRank

Do you have a Facebook Page for your business?  How are you feeling about your “number of people who saw this post” count?  It seems like everyday we are needing to find new and different ways to outwit Facebook’s EdgeRank.  (For those of you not familiar with Edgerank – it is the algorithm that Facebook uses to determine who gets to see your Facebook post.)

For a while, the visual-media aspect of loading an image was given more exposure, but more and more studies over the past few months have indicated that text-only posts (no images or links) are gaining more views.  The question becomes, what do I post to get the most exposure without having to pay for it?

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14 Nov 2012
Comments Off on You Never Get a Second Chance to Make A First Impression
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You Never Get a Second Chance to Make A First Impression

Remember that phrase by Will Rogers? What first impression are you giving with your profile picture on your social media sites? In my opinion it is wise to use a professional photo (the same one) across all of your profiles.  For many business owners, we are our brand. Many people know my name better than they know the name of my business, Cannon Social Media Solutions.  If someone was going to look me up via social media, if they put in Vicki Cannon or Vicki S. Cannon, they will know that they got the right person if they have met me before, because my photo looks like me.  If the person has not met me, but is going to meet me in a public place, they would be able to see my profile picture and know who to be looking for.

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07 Nov 2012
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Twitter and Hurricane Sandy

As I ponder what to write about this week, I can’t help but think of all the people on the East Coast that are still without power, food, shelter, homes, gas for their cars and so much more due to Hurricane Sandy.   It warms my heart to hear stories like that of  Mayor Cory Booker from Newark, NJ (@CoryBooker) delivering diapers & blankets, checking on family members, opening his home for DVD watching parties and more. He is tireless in how he has been helping the folks of Newark. His main source of communication?  Twitter. Yes, people are tweeting the mayor and he is responding (many times in person).

On Monday, November 05, 2012 his efforts have been noted by so many, but it even caught the eye of an Irishman.  Read the tweet engagement here.

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